Launched in Hampshire, UK in 2001, IsoTek is a leading brand of power management products for hi-fi and home cinema use. Its product range includes high-performance mains cables and connectors, plus a range of performance-enhancing power conditioners focused on the specific requirements of individual systems. IsoTek have earned numerous accolades from specialist audio and AV publications worldwide. A number of third-party manufacturers use IsoTek products for development and/or demonstration purposes, including Arcam, Denon, Genesis, Marantz, Monitor Audio, Nordost, Pioneer, PMC, Roksan and TEAC Esoteric.
Who needs IsoTek cables?: Apart from Michael McKean in Better Call Saul, we're all surrounded by half a dozen WiFi networks at any given point, not to mention the Bluetooth and mobile phone networks pinging around our homes. We can't detect them, but the cheap black power cables pick them up just like an aerial picking up a radio station. Those messy, undifferentiated signals get muddled into the power supply, and that's fed straight into your hi-fi system. There's no getting away from that interference (also known as Common Mode Noise), so everyone who comes into your store is probably listening to their music with a hefty dose of noise and interference in there. Who wants that???
So what is IsoTek's secret? No one, and we mean no one, makes cables quite like IsoTek does. Their unique designs make them superior to standard-issue black cables in every way you could imagine, but they've got one secret weapon against noise: The Twist. Unlike other cable makers who lay their conductors out straight, IsoTek's power cables are designed with the conductors carefully twisted. That twist might seem simple, but it's a proven technique for keeping EMI and RFI out of the power stream, and out of your hi-fi gear.
Don't believe us? Don't worry, you can try before you buy, but be prepared to spend your money, as even entry level Isotek products make a noticeable difference in most systems.